Google’s Executive Chairman Eric Schmidt, honoured as the 2011 Media Person of the Year, was the most central figure on Day 4. His Try to Say Yes philosophy and Google’s new invention, the self driving car, were among Twitter users’ favourite topics.
Author and innovator Edward de Bono, another prolific panel participant, also received a lot of Twitter visibility with statements such as “Our biggest problem is NOT climate change. It is poor thinking.”
Twitter users also gravitated to topics such as Facebook’s strategy to make advertising social, as well as Leo Burnett’s notion of populism being “the new effectiveness.” The Scramble for the Online Advertising Industry Begins
On day 4, the Cannes Lions coverage in the blogosphere, online and print media encompassed high-profile announcements rather than news about competition winners.
Among the eye grabbing announcements was Facebook’s new ad unit, created by Leo Burnett, that would alter the way brands and people interact.
In an attempt to rival Facebook, Google announced they will buy more companies to boost their presence in the growing online display ad sector. Eric Schmidt, Executive Chairman at Google, gained prominence by discussing not only Google’s strategy but also several industry predictions such as the near future of commercial mobile wallet systems.
Coverage of competition winners while minor still captured attention – particularly Cheil Worldwide’s entry 'Homeplus Subway Virtual Store' for Tesco and Digital Kitchen’s campaign for the new Cosmopolitan Hotel launch in Las Vegas.
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