The legendary John Hegarty enthralled Festival goers this afternoon with his simple, but inspired presentation on ‘growth needs space’. The BBH creative leader said that brands that want exponential growth need space, and to get over their inertia and obsession with doing the same as everyone else so as to “embrace difference”.
He proved the point with examples past and present – Levis Flat Eric, the hilariously naughty Axe Clean your Balls and the more recent Yeo Valley Rapping Farmers film for the dairy brand’s organic range (I love the dancing owl). The screening of BBH’s current Gold Lion-winning Google Chrome film It gets better practically received a standing ovation from the packed Debussy auditorium.
BBH’s philosophy that ‘when the world zigs, zag’ should inspire any budding creative in any communications discipline to break with convention and do something different.
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