Wednesday at Cannes got off to a bright start with news that one of our clients, Perfect Fools, had as of Wednesday evening bagged no fewer than five Lions at this year’s Cannes Festival, including two silvers (in Promo and Design) and a bronze (Cyber) for the Converse Canvas Experiment, as well as silver and bronze for Skittles Updater, produced by PF for TBWA London.
That morning I met up with IQ CEO Tony Quinn for a briefing on SoDA, the Society of Digital Agencies, which was hosting its Cannes 'unConference' that afternoon. unConference is a conversational-style of conference where Tony would encourage the audience to lead the debate about a range of digital agency-related issues and concerns.
Prior to unConference was the Creative Social lunch at l'ecrin. The Socials include digital creatives from all over the globe who essentially meet informally several times a year in different cities to simply meet and mull over the business as it is today and share inspiration.
Down at the unConference and mixer where Tony moderated some inspired debate on the subjects facing top digitals - topics ranging from driving the standards of creative excellence to promoting innovation amidst an increasing sea of patent trolls.
SoDA encourages us to download its newly released White Paper entitled "Patent Infringement Risk - A Rising Challenge for Digital Agencies" which expands on one of the conversation topics at unConference.
The day rounded off with a stop by Havas’ Social Cafe and play with it’s Minority-Report-esque social influence tool that tracks who, what and where the Cannes conversations are – freaky. Time for a beer before the Massive Music party....
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